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Director of Product Marketing Management

  • Department

    Product Marketing

  • Location

    Portland, OR

  • Type

    Full Time

iovation, a TransUnion company, was founded with a simple guiding mission: to make the Internet a safer place for people to conduct business. Since 2004, the company has been delivering against that goal, helping brands protect and engage their customers, and keeping them secure in the complex digital world. Armed with the world’s largest and most precise database of reputation insights and cryptographically secure multi-factor authentication methods, iovation safeguards tens of millions of digital transactions each day.

Position Summary

This is your chance to jump into a dynamic and collaborative role where you’ll help set the direction of the product journey by leveraging cross-functional resources so each product offering is a success. You will provide leadership to the company’s Product Marketing Management (PMM) team for the purpose of defining our go-to market strategy as well as represent us as an engaging spokesperson to prospects and existing customers. You will work with the analyst community, press and media as a thought leader for our new and existing products. This is a critical role where success requires utilizing your strategic skills and sometimes your tactical aptitude depending on the evolving initiatives.  You can work from our Portland, Oregon location or your home office and you are able to travel as needed (approximately 50% overnight travel).  

Primary Responsibilities

  • Drive the strategic direction of the Product Marketing function to help achieve the goal of increased revenue by turning prospects into customers
  • Develop product positioning and messaging to ensure every customer touchpoint effectively and consistently defines our value proposition and product differentiation
  • Define and execute the go-to-market activities for the product launch lifecycle for new products and feature releases
  • Collaborate with the internal Marketing department and external agency resources to develop cutting edge materials and tools for use in the product launch process
  • Serve as the key interface to our sales organization to ensure they are armed to successfully represent our products and compete effectively
  • Interface with prospects and customers to gain insight and business use cases that can contribute towards new products and features
  • Serve as a product advocate and be a key spokesperson to deliver consistent messaging to prospects, customers and analysts
  • Obtain market intelligence and disseminate the information to internal stakeholders to influence product and business development decisions
  • Assess existing and potential competitors to determine competitive differentiation strategies for use by our Sales team

Skills/Requirements

  • Bachelor’s degree in Marketing, Business or related field
  • Substantial experience in a B2B product marketing capacity with a focus on product positioning and value proposition
  • Ability to define direction for our go-to-market strategy and effectively manage cross-functional team resources for successful delivery
  • Demonstrated success in a variety of marketing functional areas within a corporate or agency environment
  • Demonstrated leadership skills that effectively engages resources in an evolving and dynamic environment to achieve successful product launches
  • Ability to manage a team that includes local and remote resources
  • Effective verbal communication skills and ability to serve as an effective spokesperson; top notch written communication skills
  • Demonstrated ability to interact with technical resources and balance input and feedback
  • Top notch skills in the area of project management and project delivery; ability to influence indirect resources towards project completion
  • Technical skills using current software programs and applications, including Powerpoint
  • Overnight travel as needed for approximately 50% of the time
  • Preferred Skills/Requirement/Education
  • Experience in product marketing within a SaaS environment
  • Experience working in the fraud and authentication, or identity and access arena

Physical Requirements

Frequent sitting, listening and talking; intermittent standing and walking; intermittent bending and twisting of the upper body (in the event of traveling/working from remote locations). Close detail work requiring visual acuity. 

This position description is not intended to be and should not be construed as an all inclusive list of responsibilities, skills or working conditions associated with this position.  While this description is intended to accurately reflect the position's activities and requirements, management reserves the right to modify, add or remove duties as necessary. In order to work for iovation, a TransUnion company, one must pass a criminal background check and drug screen.

iovation, a TransUnion company, is an Equal Employment Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status.   Individuals that require accommodation in the job application process for a posted position may contact us at 503-943-6795 for assistance.

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Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities.i To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

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You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

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  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
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iSection 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.


PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

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